The perfect cure for your brand!

MARCH 27, 2022 | BRANDING

How would you feel when you visit a doctor and before you even say a word, they tell you: “Don’t worry, I got you! I have the perfect cure for you. THIS will make all your pains go away.”

You would probably not believe a word of it. How is it even possible to have a cure for you without a proper diagnose?

Now imagine you go see a designer and as soon as you meet, they tell you: “Don’t worry, I got you! I will design the perfect logo for you. THIS will solve all your problems.”

A new logo is (probably) not the perfect cure

Yes, it is very tempting to think that getting a cool new logo is all that is needed for your brand to stand out.

But a new logo is not the perfect solution you’re looking for.

Or maybe it is.

It depends…

You’re happy when your doctor asks you a series of questions and takes the time to listen to your whole story, right? Because you realize that they’re looking for the real source of your symptoms. And because of that, you trust that they will indeed prescribe the right cure.

So when your designer is asking you a whole series of questions about your company, be happy. They do know that your time is precious but they also know that to really help you, they first need to understand you.

What questions can you expect from your designer?

A designer who cares about your brand will ask you for a discovery call before starting any work. You can compare this discovery call with the conversation and analysis that is necessary for a doctor to make a diagnosis.

These questions to know more about your brand and analyze how to come up with the best strategy are like:

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What does success look like for you?

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What are your goals?

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What’s you biggest challenge?

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Why do you do what you do?

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How do you do what you do?

There will be other questions as well, but these give you an idea of what you can expect when you start working on your branding.

What is this grey mouse?

Ready to take your brand from grey to great?

Yes, let’s do this!