The solution exists in asking better questions, and doing more listening than talking

Be prepared to tell me your story 🤗

My approach is strategic and highly collaborative. Just like you need to get to know your clients and their goals to support them, I need to know how you work and what your values are.

The more you share and help me understand what’s really important to you, the better I’ll be able to help you express your value your way!

The designs I create are always based on research and reason. Yes, design is subjective… And there’s no right and wrong. But there’s definitely a lot we can do to make our conversations and brainstorm sessions about your design and messaging more objective.

I’m already super curious to get to know you and your story, and to start imagining a brand you’ll love and be proud of!

Will we make a great team?

For your project to succeed, there are some things we need to do and things we need to have in place. It’s really important we understand each other’s preferences, priorities, and working styles.

So when we get on a call to get to know each other and talk about your project, I’d like to ask you a few questions. These will help us understand if we’re aligned in our expectations and approach so we can have an effective collaboration.

My questions to you

ABOUT THE MEANING
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Can you describe how the final project deliverable will contribute to educating or making a meaningful difference for your target audience, and why is this important to you?

ABOUT DESIGN
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Could you share your thoughts on the importance of design in achieving your project goals?

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How do you envision the use of visuals, including photography and images, to convey your message effectively to your audience? Do you have the possibility to produce the necessary photos and videos for this project to succeed?

ABOUT THE COLLABORATION
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How do you envision our collaboration process when it comes to brainstorming and developing creative ideas for your project?

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How open are you to suggestions and objective discussions about design decisions that may differ from your initial thoughts?

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Are you comfortable with entrusting the design aspects to me once the style guide is established, allowing me creative freedom without the need to discuss every detail?

ABOUT THE TIMELINE
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What is your ideal timeline for this project, and does it allow for thoughtful consideration and creative exploration?

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How flexible is the project timeline, and do you anticipate any specific time constraints or deadlines?

ABOUT THE COMMUNICATION
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What are your expectations regarding communication frequency and what is your preferred communication method?

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What is your typical response time for providing feedback and making decisions during a project?

ABOUT THE BUDGET
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Do you have set aside the budget for these services? For ballpark figures, please visit the pricing page.

Are you all in?

I’m very much an all or nothing person. If we decide to work together, I will go all in, and give you my very best. If I feel I can’t go all in on your project, I’ll tell you that we’re not the right fit.

And I expect the same from you! I love working with highly motivated people who know what they stand for!

Ready to express your value your way?