TrueCollaboration
Evert Desmidt from TrueCollaboration guides leaders in building more collaborative and innovative teams and organizations, from a place of authenticity, connection, and respect for people’s unique humanity. He reached out because he needed help with his brand identity and website.
The meaning behind the logo
As an organizational coach and facilitator Evert helps teams to solve their complex problems, make decisions and do great work! He does this by liberating the wisdom, energy, courage, and creativity of the team members.
Website creation
The text for all pages was already available. And as every designer will agree, it’s great to work with quality content. That helps to see where the visual elements can support the message.
The goal was to make the website and the whole brand look and feel like Evert, so that clients will have a good idea of who he is and what it’s like to work with him even before they meet him.
To achieve that we looked for colors, fonts and images that give a fresh, enthusiastic, calm, empathic and trustworthy vibe. And that also show that the work he does with teams is like a journey.
Custom icons
To give visual support to the message, custom icons were created. The benefit is that they are unique to the brand, and give a consistent look for all pages.
Custom illustration
In order to explain TrueCollaboration’s approach, an illustration was created to visualize the layers of true value-creating collaboration.
Learn more about TrueCollaboration
Visit their website truecollaboration.co
Follow on LinkedIn
What Evert said about the work we did together
EVERT DESMIDT
Organizational Coach
“Working with Mariko was great. She is super kind, has a very personal approach, takes time to truly understand the value you are after, and goes the extra mile in what she does. I really enjoyed working with her and can recommend her to anyone wanting to create or improve their visual branding.”
