Coach Achilles
Achilles Chatzianastassiou, a.k.a. coach Achilles, is super passionate about agile and change. He reached out to create a logo and website that would feel exactly right for him, and that would give his prospects the feeling “I want THAT guy”.
The logo – behind the scenes
Coach Achilles already had a logo and a website, but he wished for something that better represented him and that felt like him. He said it was difficult for him to visualize it or describe it, but he would recognize it as soon as he saw it. So, we looked at other websites and logos together, while he shared his thoughts about them. We also discussed his goals and the amazing results he has with his clients.
Based on that information, I started sketching, and then fine tuned the ideas that stood out.
One option clearly became the winner and felt right for Achilles. And after combining it with a whole bunch of fonts, we found the right match.
Below you can see different variations of the final logo. The different variations are created so that the logo can adapt to the available space.
As you can see the logo works fine using just grey scale. This is important, because it ensures that no details of the logo will be lost when used in black and white applications. A logo should always be strong just using one color.
However, it’s nice to see it in color! Grey scale felt like a good match for Coach Achilles, but we added yellow for contrast. Achilles is straightforward, challenging and energetic in his work, so yellow is a great way to let that part shine through in his brand identity.
Website creation
The goal of the website was to show Achilles’ professional journey and his effective collaborations with diverse teams. Companies that work with him to transform their ambitious possibilities into reality, can trust they are in safe hands.
That’s why the content from the previous website was restructured and lots of new content has been added. Special attention has been given to include client case studies which clearly prove his experience and results.
PDF redesign
Coach Achilles wrote a free resource to avoid common pitfalls in OKR implementation. As part of the project, this PDF was totally redesigned with the brand colors, fonts, and decorative elements.
Learn more about Coach Achilles
Visit his website coachachilles.com
Follow on LinkedIn
What Achilles said about the work we did together
ACHILLES CHATZIANASTASSIOU
Agile Coach
“Mariko is a delight to work with. Not only she is an excellent professional, but she’s also got a keen eye for design, colours, palettes, marketing, the full package. She helped me create a brand for myself starting from the very basics, a logo and colours, and proceeded to building the whole WordPress website.
If you’re looking for a web designer, your search stops here. Go to Mariko.”
